Video Production

“The basis for success of [media] products, in addition to their usability and efficiency, is often the potential to arouse.”
-Reeves & Naas

Effective film taps emotion. It can educate, entertain, and inform. It can sell a product. But whatever the purpose, its success rests primarily upon making an emotional connection with the viewer which prompts a desired response.

Because its messages are so tangible and so direct, video is an incredibly potent channel of communication. Its presence enhances any media endeavor - be it added to a website, used for education or training classes, or documenting an event.

At Fieldstone, we are fully equipped to carry a video project from start to finish. The production process generally follows a series of stages, each with associated considerations.

Pre Production

Pre-production is conceptual. It entails defining and outlining the objectives of the film, identifying its message, formulating a schematic for how the video will look, and scripting dialogue.

• Concept Development and Project Research
• Planning and Scheduling
• Talent Scouting and Casting
• Script Writing and Storyboard Creation

Production

Production consists of capturing footage with those objectives identified during pre-production in mind. Production is the legwork stage.

• On-location and In-Studio High Definition (HD) Shooting
• Voice-Over and Sound Recording
• Set Setup, Staging and Lighting
• Specialized Equipment for Extreme Environments

Post Production

During post production, the final product is crafted. The messages identified and aimed for during previous stages are executed, brand identity is manifested, and each element is compiled into a polished whole. This is where a video comes to life.

• Fully Equipped Editing Suite
• Motion Graphics and Titling
• 2D and 3D Animation
• Music and Soundtracks